TikTok has transformed the digital marketing landscape. With its rapid growth and highly engaged user base, brands are increasingly investing in TikTok advertising to generate measurable results. But running a successful TikTok campaign requires expertise, strategy, and data-driven execution. This is where the best agencies for TikTok performance marketing​ come into play.
In 2025, partnering with the right agency can help businesses reach their target audience, create scroll-stopping content, and maximize ROI. If you’re exploring the best agencies for TikTok performance marketing, this guide will walk you through the top 7 agencies, what to look for when choosing one, and how these agencies deliver tangible results.
What is a TikTok Marketing Agency?
A TikTok marketing agency is a specialized firm that helps brands grow and succeed on TikTok by combining creative content, paid advertising, influencer collaborations, and data-driven strategies. Unlike general social media agencies, these experts focus on understanding TikTok’s unique algorithm, tapping into trending challenges, and running performance-focused campaigns.
By analyzing key metrics and using the right TikTok marketing tools, these agencies ensure brands can optimize their content, reach the right audience, and achieve measurable results. Their main goal is to help businesses scale effectively while maximizing return on investment through tailored strategies and consistent performance tracking.
What to Look for in a TikTok Performance Agency?
Choosing the right TikTok performance agency can make a huge difference in achieving real results. Here are the key factors brands should consider:
- Proven TikTok Expertise: Select agencies with a strong track record of successful TikTok campaigns. They should understand the platform’s trends, culture, and algorithm to deliver effective strategies.
- Creative Capabilities: TikTok thrives on creativity. The agency should be able to produce engaging short-form content that captures attention, encourages interaction, and drives conversions.
- Data-Driven Approach: Analytics are essential. Look for agencies that track performance metrics like ROI, engagement rates, and click-through rates, and use these insights to optimize campaigns.
- Influencer Network: Collaborations with TikTok creators can amplify reach. Agencies with an established influencer network can help your brand connect with relevant audiences quickly.
- Transparency and Reporting: Clear communication and detailed performance reports help you understand the impact of campaigns and the value of your investment.
- Alignment with Goals: The agency should align strategies with your specific marketing objectives, whether your focus is on brand awareness, lead generation, or driving sales.
7 Best Agencies for TikTok Performance Marketing​
Here’s a detailed look at the top agencies making a mark in TikTok performance marketing:
Ubiquitous
Ubiquitous is a full-service influencer marketing agency that helps brands grow on TikTok, Instagram, and YouTube. They manage campaigns from start to finish, including influencer selection, content creation, ad management, and performance tracking. By combining trending content, creative ideas, and data-driven strategies, Ubiquitous delivers measurable results and boosts brand visibility. They work with a variety of industries, including e-commerce, fashion, beauty, technology, and lifestyle, tailoring each campaign to the brand’s goals.
Office Location: Los Angeles, California, USA
Year Founded: 2018
Team Size: 50–100 employees
Key Services: Influencer marketing, content creation, campaign analytics, paid media strategies
Industries Served: E-commerce, fashion, beauty, technology, lifestyle
The Influencer Marketing Factory
The Influencer Marketing Factory is a global agency that specializes in creating authentic and results-driven influencer campaigns for TikTok, Instagram, and YouTube. They focus on combining genuine storytelling with measurable outcomes, helping brands connect with niche audiences and maximize engagement.
With an extensive network of influencers and a proven track record of successful campaigns, their team manages every step of the process, from strategy and creator partnerships to campaign tracking and reporting. They work across industries including e-commerce, fashion, beauty, technology, lifestyle, music, and food and beverage, tailoring each campaign to achieve scalable, ROI-focused results.
Office Location: New York, New York, USA
Year Founded: 2018
Team Size: 50–100 employees
Key Services: TikTok influencer marketing, Instagram and YouTube campaigns, strategic creator partnerships
Industries Served: E-commerce, fashion, beauty, technology, lifestyle, music, food and beverage
True North Social
True North Social is a Los Angeles-based digital marketing agency that specializes in TikTok and Instagram campaigns focused on performance and measurable results. They combine creative storytelling with data-driven strategies to help brands connect authentically with their audiences. The agency manages paid advertising, short-form video production, and influencer partnerships while providing real-time analytics to optimize campaigns and maximize ROI.
True North Social is ideal for brands looking to scale their TikTok marketing efforts using strategic, performance-focused approaches.
Office Location: Los Angeles, California, USA
Year Founded: 2015
Team Size: 20–50 employees
Key Services: TikTok and Instagram marketing, influencer partnerships, short-form video production
Industries Served: E-commerce, fashion, beauty, technology, lifestyle
Obviously
Obviously is a full-service influencer marketing agency known for its innovative TikTok campaigns that combine creative content with strategic influencer marketing. The agency focuses on trend monitoring, campaign ideation, and ROI-driven analytics to ensure every campaign delivers measurable results. Obviously works with both small and large brands, helping them scale their presence on TikTok, Instagram, and YouTube through well-planned creative campaigns and influencer collaborations.
Office Location: San Jose, California, USA
Year Founded: 2014
Team Size: 100–200 employees
Key Services: TikTok influencer marketing, content strategy, influencer partnerships, campaign analytics
Industries Served: Technology, gaming, beauty, lifestyle, entertainment
This agency is ideal for brands seeking a mix of creativity and performance-focused strategies to enhance visibility and engagement on social media platforms.
Lorphic
Lorphic is a digital marketing agency that specializes in TikTok performance marketing, helping brands grow through a mix of creative content, advertising, and analytics. They create engaging TikTok videos, manage and optimize ad campaigns, and provide clear performance reports to ensure campaigns deliver measurable results.
Serving industries such as e-commerce, technology, lifestyle, fashion, and beauty, Lorphic focuses on balancing creative storytelling with data-driven strategies to help brands increase visibility, engagement, and ROI on TikTok.
House of Marketers
House of Marketers is a global TikTok marketing agency founded by early TikTok employees, giving them unique insight into the platform. They specialize in influencer marketing, paid media, and content creation, crafting campaigns that resonate with Gen Z and millennial audiences worldwide. The agency focuses on blending organic growth, influencer collaborations, and paid media strategies to deliver measurable results.
House of Marketers is ideal for brands looking to establish long-term growth and meaningful engagement on TikTok through creative and data-driven campaigns.
Office Location: New York, New York, USA
Year Founded: 2016
Team Size: 20–50 employees
Key Services: Influencer marketing campaigns, TikTok ad management, content creation, app marketing
Industries Served: Mobile apps, beauty, e-commerce, gaming, SaaS
Viral Notion
Viral Nation is a full-service digital marketing and influencer agency that helps brands grow on TikTok, Instagram, and YouTube. They focus on combining creative storytelling with influencer partnerships and paid media strategies to create campaigns that drive meaningful engagement and measurable results. Their approach ensures that brands connect authentically with audiences while maximizing ROI across multiple platforms.
Office Location: Toronto, Canada
Year Founded: 2009
Team Size: 100–200 employees
Key Services: TikTok marketing, influencer marketing, paid media campaigns, content creation
Industries Served: E-commerce, fashion, lifestyle, technology, entertainment
Viral Nation is ideal for brands looking for a comprehensive strategy that integrates creativity, influencer collaborations, and performance-driven marketing to achieve sustained growth.
How These Agencies Deliver Real ROI?
Top TikTok performance agencies drive real return on investment by combining creativity, strategy, and data-driven insights.
Creative, Trend-Driven Content
They produce engaging videos that align with the latest TikTok trends, increasing visibility, engagement, and the chances of virality. High video completion rates and engagement are key on TikTok, as short-form videos between 21 and 34 seconds often reach completion rates of around 62%, showing the importance of concise, compelling content.”
Influencer Collaborations
Partnering with relevant creators expands reach and builds credibility, helping brands connect authentically with their target audience.
Data-Backed Advertising
Paid campaigns are continuously monitored and optimized based on performance metrics, ensuring every dollar contributes to measurable results.
Analytics and Reporting
Real-time tracking and detailed reporting allow agencies to adjust campaigns quickly, maximize efficiency, and identify what resonates with audiences.
Strategic Planning
Each campaign is carefully designed to meet client goals, whether it’s growing brand awareness, generating leads, or driving sales.
By integrating TikTok marketing tools, trend insights, and performance analytics, these agencies ensure brands achieve both short-term impact and long-term growth, making marketing efforts highly effective and measurable.
Final Thoughts
In 2025, TikTok has become an essential platform for brands aiming to reach younger audiences and achieve measurable business outcomes. Working with top-performing TikTok marketing agencies ensures that campaigns go beyond creativity, combining strategic planning, data-driven insights, and trend-focused content to deliver real ROI.
Whether leveraging influencer partnerships, paid advertising, or engaging content creation, these agencies bring the expertise, tools, and performance analytics needed to maximize results. Brands that adopt a comprehensive TikTok strategy through professional guidance often see stronger engagement, higher conversions, and sustained growth, making their marketing efforts more effective and impactful in the long term.
FAQs
What does a TikTok performance agency do?
A TikTok performance marketing agency specializes in creating, managing, and optimizing campaigns on TikTok. They combine influencer marketing, short-form content creation, paid advertising, and analytics to help brands increase engagement, reach, and ROI. These agencies use TikTok-specific strategies to ensure content resonates with the platform’s audience and trends.
How do TikTok performance agencies help brands increase ROI?
These agencies boost ROI by leveraging trend-driven content, partnering with relevant influencers, running targeted TikTok ads, and continuously monitoring performance metrics. By analyzing engagement rates, conversions, and audience behavior, they adjust campaigns to maximize results and ensure marketing budgets are spent efficiently.
Are TikTok performance agencies better than general social media agencies?
Yes. Unlike general social media agencies, TikTok performance agencies understand the platform’s unique algorithm, short-form video trends, and viral content patterns. Their specialized knowledge often results in higher engagement, better audience targeting, and improved conversion rates for brands.
How much does it cost to hire a TikTok performance agency?
The cost typically ranges from $1,000 to $2,000 per month, depending on the services provided, ad spend, and campaign complexity. Some agencies also offer performance-based pricing models, which tie fees to the results achieved, making them suitable for brands of different sizes.
Can small businesses benefit from TikTok performance marketing?
Absolutely. TikTok’s algorithm allows smaller brands to gain significant visibility and go viral quickly. Performance marketing agencies help these businesses optimize content, run efficient ad campaigns, and partner with influencers to increase engagement, reach, and conversions effectively.
Curated by Lorphic
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