This case study details the engagement with Ace Electric, Inc., an established electrical contractor, to address critical deficiencies in their local digital footprint.
Ace Electric, a long-standing residential and commercial electrical service provider in Memphis, was facing a major digital disconnect. Despite their reputation for quality work, their Google Business Profile (GBP) was dormant and incomplete.
Technical Optimization: Correcting NAP data, choosing high-traffic categories, and filling every profile attribute to achieve a perfect ‘completeness’ score.
Trust Acceleration: Implementing a system for rapid review generation to boost the star rating from 3.9 to 4.7Â and increase social proof.
Active Management (The Secret Sauce): Initiating a program of weekly GBP Posts (offers, service updates, project photos). This consistent “Activity Signal” tells Google that the business is relevant and current, locking in high-ranking positions.
The strategy delivered an immediate and dramatic increase in customer engagement, and the ongoing management ensures these gains are locked in, transforming the GBP into a dynamic lead engine.
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