Introduction: Why Social Media Marketing Matters in the United States

Did you know that more than 70% of U.S. consumers learn about new brands on social media? Sites such as Facebook, Instagram, and TikTok have become the new storefronts for companies, where initial impressions are created and long-term customer relationships are forged.

This blog will take you through the 10 best social media marketing strategies specifically designed for United States businesses. You’ll discover the top social media platforms in the United States, how to create a robust social media marketing plan, and creative ideas to get ahead in 2025.

It is at Lorphic that we have expertise in developing winning strategies for U.S. companies. Whether you’re a startup or an established player, our services can assist you in expanding your reach throughout the digital space.

What Is Social Media Marketing? (And Why It’s Crucial in the U.S.)

So, what is social media marketing exactly? Simply put, it’s the use of platforms like Facebook, Instagram, LinkedIn, and TikTok to connect with your audience, build brand awareness, and drive sales.

Unlike conventional marketing, social media marketing in the United States is alive and interactive. Consumers don’t merely view advertisements — they comment, share, and interact with them. Indeed, more than 82% of Americans are active on social media, and that makes it one of the strongest marketing tools currently. 

To dig deeper, have a look at our exclusive guide on social media marketing in the U.S.

3. Top Social Media Platforms in the United States for Businesses

Not all sites are the same. The top social media platforms in the United States are:

• Facebook – The leader still, with more than 175 million U.S. users.

• Instagram – Favorite among millennials and Gen Z, best suited for visuals and Stories.

• TikTok – Blowing up with short-form content; 150M+ U.S. users.

• LinkedIn – The choice for B2B and career marketing.

• YouTube – America’s #1 video platform, ideal for tutorials and commercials.

• X (Twitter) – Ideal for live engagement and trending conversations.

The selection of the best platform lies in your business and audience. Restaurants, for instance, perform well on TikTok whereas consulting businesses realize improved ROI on LinkedIn. Discover how we match platform selection with business objectives at Lorphic’s social media marketing services.

Strategy #1 – Build a Strong Social Media Marketing Plan

Every successful campaign begins with a social media marketing plan. Here’s what you’ll need:

• Clear objectives (brand awareness, lead generation, or sales).

• Audience personas to know whom you’re targeting.

• Content calendars to schedule consistently.

• KPIs such as engagement rate, impressions, and conversions.

Having a well-structured plan guarantees your efforts are deliberate and trackable. At Lorphic, we provide customized plans so companies don’t do “posting just for posting.”

Strategy #2 – Partner with a Social Media Strategy Agency in the United States

Having to do everything in-house can get too complicated. That’s where a social media strategy agency in the United States enters the picture.

Agencies such as Lorphic assist businesses by:

• Developing tailor-made campaigns.

• Measuring performance with actual analytics.

• Providing a greater ROI on organic and paid activity.

Working with professionals enables you to concentrate on operating your business while we work on growth on social media.

Strategy #3 – Focus on Social Media Advertising

Organic reach is diminishing, so social media advertising is not optional anymore. U.S. companies are spending more money on advertisements because:

• Facebook Ads reach more than 65% of Americans.

• TikTok Ads have some of the highest engagement rates.

• LinkedIn Ads provide great results for B2B.

Media types such as Stories, Reels, and Carousel Ads have been shown to increase conversions. For cost-effective yet efficient advertising strategies, check out our affordable social media marketing services in the USA.

Strategy #4 – Humanize Your Brand with Social Media & Marketing Synergy

Social media & marketing are more than promotions. People relate to narratives, not pitches. Humanize your brand by revealing your human face through:

• Behind-the-scenes content.

• Employee spotlights.

• User-generated content (UGC).

• Storytelling campaigns.

Humanizing your brand creates loyalty and trust, encouraging your audience to buy and remain active.

Strategy #5 – Use Social Media for Business Growth (Not Just Awareness)

Too many brands simply “exist” on social media. Instead, use social media for business growth by:

• Utilizing Instagram lead forms.

• Creating Facebook Shops.

• Developing retargeting campaigns.

Used effectively, social media doesn’t only raise awareness — it generates actual conversions. Lorphic enables organizations to unlock this power through customized growth-oriented strategies.

Strategy #6 – Show How Businesses Use Social Media for Marketing

Need proof that it works? Let’s observe how businesses use social media for marketing nowadays in the U.S.:

• E-commerce companies leverage Instagram Reels to drive sales of their products.

• Restaurants expand with TikTok challenges.

• Local businesses create leads on Facebook Groups.

Real-world examples demonstrate that any business can succeed on social media with the correct strategy.

Strategy #7 – Content That Works: Social Media Marketing Ideas for U.S. Brands

If you’re running out of inspiration, here are some social media marketing ideas that U.S. brands love:

• Short-form videos (TikTok, Reels).
  
• Interactive polls and quizzes.
  
• Live Q&As with industry experts.
  
• Repurposed content like blogs into carousels.
  

Fresh ideas keep your content engaging and ensure your audience doesn’t scroll past your posts.

Strategies #8–10 – Advanced Tactics

For companies that are ready to grow, three forward-thinking strategies:

• Influencer partnerships – Collaborate with micro-influencers for specialized outreach.
• Social listening & trend tracking – Get a head start by monitoring conversations.
• Data-driven improvement – Employ analytics to double down on winners.

Common Mistakes U.S. Businesses Make in Social Media Marketing

With the best tools, mistakes are inevitable. Some of the most prevalent:

• Posting at irregular intervals.

• Dissing analytics.

• Not engaging with followers.

Steering clear of these pitfalls can be the difference between stagnant presence and one which fuels growth.

Conclusion: Elevate Your Social Media Game with Lorphic

The 10 best social media marketing strategies for businesses in the United States show that with a proper combination of planning, advertising, and creative content, any brand can succeed on the internet.

We at Lorphic, assist United States businesses in crafting and implementing social media campaigns that give measurable outcomes.

Ready to elevate your business?Contact us today and let’s devise a custom plan for driving growth.

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