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CASE STUDY

Bites By Braxtons

This case study details how we increased the organic traffic for Bites By Braxtons by 98% in only 90 days (3 months) with our tailored SEO strategies.

Search Engine Optimization

Bites By Braxtons

Bites by Braxton is a catering and event planning business looking to expand its online presence and attract more local clients. Despite offering excellent catering and event services, their website was struggling to get organic traffic, and their visibility in search results for key towns in Connecticut and New York was low. They needed a targeted strategy to increase traffic, improve local search visibility, and establish trust online.

Our Process

Website and GBP Optimization

We started by optimizing their website to create a strong SEO foundation. Meta titles and descriptions were improved across all key pages, headings and image alt tags were structured for better search engine understanding, and internal linking was enhanced to help Google crawl the site more efficiently.

At the same time, we fully optimized Bites by Braxton’s Google Business Profile. We updated all business information, photos, services, and menu items, and actively managed customer reviews to boost credibility. Regular posts and updates kept the profile engaging and helped the business appear more authoritative in local searches.

Our Process

Local SEO and Content Strategy

Our local SEO efforts focused on targeting major towns in Connecticut and New York. We created location-specific pages and optimized them for “catering near me” and other town-specific searches, which helped Bites by Braxton achieve top three rankings for multiple local keywords.

In parallel, we developed EEAT-focused blogs to strengthen the brand’s expertise and trustworthiness. These blogs covered trending topics and high search volume keywords relevant to catering and events, offering purely informational content that attracted organic traffic and positioned the business as a credible authority in its niche.

Igniting Digital Growth

Results and Performance Growth

Within just three months, our strategy led to a 98 percent increase in organic website traffic. Local search visibility improved significantly, with multiple towns in CT and NY ranking in the top three search positions. The EEAT-focused blogs also drove consistent engagement, helping establish trust and authority online.

Screenshots from Google Search Console show month-over-month growth in clicks, impressions, and keyword rankings, highlighting the clear impact of our SEO efforts.

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