Timing is everything when it comes to what is the best time to post on social media. Even if you write the best posts ever, no one will see them if they’re not around when they go live. As most platforms favour new or relevant content, knowing when to post is key to ensuring as much reach, engagement, or conversion as possible.
This post is your one-stop shop for the best days and times to post on top social media platforms in 2025. So , whether you’re going viral on TikTok, reaching out to professionals on LinkedIn, or uploading reels on Instagram, here are all the latest insights to ensure you set your content live for maximum impact.
What is the Best Time to Post on Social Media?
Discover the best times to post on social media to boost engagement, reach more followers, and make the most of every post. Learn the ideal posting times for platforms like Instagram, Facebook, LinkedIn, and more.
Best Time to Post on Facebook
For businesses and brands that are still actively engaging their primary demographic, Facebook is still a go-to platform. Even with 2.9 billion monthly active users as of January 2019, figuring out the best times to post on Facebook can seem like shooting in the dark.
Best Days
- The middle of the week (Tuesdays, Wednesdays, Thursdays) generally has the highest engagement.
Best Time
- The busiest hours on Facebook are 10 AM to 1 PM, and not surprisingly, in the middle of the week on Tuesday and Wednesday as well.
Tips for Facebook Posts
- Post videos in the lunchtime sweet spot (1 PM – 2 PM).
- Leverage Stories during the peak evening hours when passive scrolling is prevalent.
Best Time to Post on Instagram
With its focus on visual storytelling, Instagram is one of the most dynamic and intriguing social media platforms. The time you post here might have something to do with going viral.
Best Days
- There are also spikes in Instagram usage on Saturdays and Sundays, as people wind down and scroll through their weekends online.
Best Time
- And for weekdays, 11 AM on Wednesday is most likely the best time to line up posts as well. Sundays at 12 PM has a bit more visibility on weekends.
Best Time to Post on LinkedIn
LinkedIn is the professional’s playground. Whether you’re sharing insights, industry news, or networking content, audience activity here is largely work-related.
Best Days
- Tuesdays and Wednesdays, aligned with mid-week productivity bursts.
Best Time
- 8 AM to 10 AM and 12 PM are prime hours when professionals are getting started with their workday or taking lunch breaks.
Tips for Instagram Posts
- Tuesday mornings are your peak time for both reach and engagement.
- Play with Stories that Hit in the Evening.
- Carousels are for Sunday afternoons and when users are in a mindset of leisure.
You should keep things professional at the same time as engaging, and time your posts to go out just as coffee mugs are hitting desks!
Best Time to Post on Pinterest
Pinterest users go to the site to be inspired in everything from do-it-yourself projects to life goals. Because posts here have a longer shelf life, it’s a bit more forgiving, but finding it up in the timeline when your audience is on and browsing is a good way to get a quick grab.
Best Days
- Saturdays and Sundays are your best days to browse.
Best Time
- 8–11 PM Peak browsing hours (people are either waking up or preparing for DIY projects happening during the weekend).
Tips for Pinterest Posts
- Pin instructional guides on Saturday mornings.
- Use tonight’s infographic to interact during late-night.
Share top-notch, visually stimulating content during these hours to draw your audience in.
Best Time to Post on TikTok
TikTok has built itself around trends, spontaneity and authenticity. Posting at the right moment can be the difference between just a few views and the overnight explosion of your content.
Best Days
- Thursdays and Fridays tend to relax as they near the weekend.
Best Time
- It gets the most engagement from 6 PM to 10 PM.
Tips for TikTok Posts
- Save your most imaginative content for Friday nights.
- Be consistent throughout Monday morning to manage the post-weekend spike.
Statuses that pique interest or join viral trends in these hours get the most eyeballs.
Best Time to Post on X
Formerly Twitter, X is where real-time news and updates are available. To keep up with fast-moving engagement, you have to manage your posts wisely if you want to remain part of the conversation.
Best Days
- The prime time is Tuesday through Thursday, because there is more consistent midweek interaction.
Best Time
- We tweet from 9 AM to 12 PM, mingling with the morning buzz, the first and second cups of coffee, and the day’s trends.
Tips for X
- Post breaking news early on Tuesday morning.
- Use the afternoon hours to ask polls or provocative questions.
If there are rumours or news during these hours, consider posting regularly to keep your audience up to date.
Best Time to Post on YouTube
Since YouTube is long-lasting, timing matters a lot in how you can get the most initial views and a good organic reach by the algorithm, too.
Best Days
- Thursdays and Fridays, as subscribers prepare for weekend entertainment.
Best Time
- Perfect publishing time 12 PM – 3 PM For example, a video that was released early in the afternoon could have picked up the most traction by its peak viewing hours, which are in the evening.
Tips for YouTube Posts
- Post educational videos on Sunday mornings.
- Thursday night, bring fun and entertaining content to prime time.
Then it’s all about exciting content and consistent uploads to challenge for more reach and a larger watch time.
Leveraging Timing for Higher Engagement
Knowing when to post on social media can greatly improve your engagement, but it’s just as important to pair it with great content. Every platform has its own unique user behaviour, and what you post should cater to that behaviour to achieve the greatest success.
Want to simplify your content marketing efforts even more? There are also posting programs, such as Hootsuite, Buffer and Sprout Social, where you can schedule posts easily.
Get your designs out there as far as possible and engage and grow your audience with these tips. Bookmark this guide and share with friends, so you can all up your social media game together!
