Introduction

Email marketing continues to be one of the most effective and affordable tools in digital marketing. Still, the most engaging content can lose its punch if it reaches your subscriber’s email inbox at the wrong moment. As we approach 2025, knowing when is the best time to send a marketing email​ is more important than ever.

Here we will discuss the optimal times and days to send emails with the help of recent statistics, business-related behaviors, and user activity patterns.

Why Timing Matters in Email Marketing?

Timing is everything when it comes to your email campaign. Think about sending a limited-time offer that ends up unopened because your audience is out of the office. That’s a lost chance—and possibly a missed sale.

Here’s why timing matters:

Increases Open and Click-Through Rates (CTR)

When your emails show up at just the right moment, people are more likely to notice and interact with them. Whether it’s catching someone during their morning routine or reaching them during a mid-day break, sending emails when your audience is most active can make a big difference.

Improves Conversion Rates:

Sending an email at the perfect time can turn interest into action. Think of it this way: if someone receives your message when they’re already thinking about making a purchase or looking for a solution, they’re far more likely to take the next step.

Decreases Unsubscribes:

Nobody likes feeling overwhelmed by too many emails, especially if they arrive at odd hours. If your emails consistently land at the wrong time or feel too frequent, people might hit that unsubscribe button. But when you send emails thoughtfully—based on real engagement patterns—your audience feels respected and stays interested in what you have to say.

Optimizes ROI

One of the best things about email marketing is that it doesn’t cost a lot to run. But getting your timing right can make it even more effective. When your messages are reaching the right people at the right time, you get more value from each campaign.

With knowledge on how to do email marketing and the value of timing, you can develop a wiser, more efficient email marketing strategy.

Key Metrics to Consider Before Choosing the Time

To identify the best time to send your emails, have a close eye on these top performance indicators:

• Open Rate: Are your recipients opening your emails, in fact?

• Click-Through Rate (CTR): How frequently are your readers clicking on your links?

• Bounce Rate: How many of your emails are bouncing back without reaching their destination?

• Unsubscribe Rate: Could poor timing be causing people to leave your email list?

• Conversion Rate: Are your emails driving readers to act?

Remember to take your campaign type into account when planning your email timing. Whether it’s a newsletter, offer, or transactional notice, adjust your send time to suit the intent and audience of every message.

The Best Days to Send Emails

Statistics from several studies and platforms always point to weekdays overtaking weekends when it comes to email engagement. Here are the numbers:

General Guidelines:

• Weekdays Reign Supreme: More than 85% of opened emails and more than 90% of email clicks occur on weekdays.

• Midweek Dominance: Tuesday, Wednesday, and Thursday reliably see higher engagement.

• Steer Clear of Weekends: Open and click-through rates tend to drop on Saturdays and Sundays.

Target Audience-Specific Tips:

• B2B Email Marketing: Mid-morning during weekdays (particularly Tuesday to Thursday) is the best. It is more likely to receive emails from professionals during office hours.

• B2C Email Marketing: Nights and weekends might be a better time, since consumers are in a more relaxed mood and will be more likely to participate.

The Best Time to Send Emails

The best time to send marketing emails may vary, but here’s a data-based breakdown for 2025:

Top Performing Time Slots:

• 8 AM – 10 AM: Suits early risers and working professionals opening emails at the beginning of their day.

• 10 AM: Commonly recognized as a peak time for achieving the highest open rates.

• 1 PM: Lunch hours are a decent time for checking email.

• 3 PM – 4 PM: Late afternoon works since individuals unwind their workday.

• Very Early Mornings: (before 6 AM) Emails will be buried by the time recipients open their inbox.

• Late Nights: People are not engaged, and your emails stand a chance of being overlooked.

Pro Tips:

• Know your Audience: Segment based on demographics, behavior, and industry.

• Run A/B Tests: Test various times for your campaigns to spot patterns.

• Use Tools: Tools like Mailchimp, ConvertKit, and others have AI-based send-time optimization.

Summary With Email Types

Understanding how many types of email marketing exist helps refine your send-time strategy. Different emails serve different purposes and may require different timing:

Email Type	Best Time to Send	Purpose
Newsletters	9 AM – 10 AM (Weekdays)	Share company news, blog updates, and announcements
Promotional Emails	10 AM – 1 PM (Midweek)	Drive conversions, special offers, or product launches
Transactional Emails	Immediately after user action	Confirmations, receipts, or account alerts
Re-engagement Emails	3 PM – 4 PM (Tuesday–Thursday)	Win back inactive or disengaged subscribers
Event-Based Emails	24–48 hours before the event	Reminders, RSVP confirmations, or event details

Each email type plays a role in a successful email marketing strategy. Timing these emails correctly can significantly improve user engagement and overall campaign performance.

Conclusion

So, when is it best to send a marketing email? There is no single answer, but statistics indicate that Tuesdays through Thursdays between 9 AM and 3 PM tend to work best. Make your approach fit your audience, industry, and email type.

Make use of smart scheduling, segmentation, and testing to maximize results. Leverage platforms like the best free email marketing platforms to help analyze and optimize your campaigns without breaking the bank.

The bottom line: Work with data, test frequently, and never forget the preferences of your audience. That’s the secret to learning email timing in 2025.