In today’s digital age, businesses have a plethora of options to market their products or services, ranging from traditional mediums like billboards to modern-day promotional video contents. But which marketing approach yields better results? Recent statistics have shown that promotional video contents are taking the lead in the marketing realm, outpacing the traditional billboard method.
- Attention-Grabbing Power:
The average human attention span is reducing, falling from 12 seconds in 2000 to 8 seconds in 2021. Thus, marketers need to ensure their messages are captivating and memorable within those few seconds. Promotional videos offer this advantage as they’re a visual and an auditory medium that captivates viewers’ attention and emotions. Billboards cannot function this way as they’re static, and passersby may ignore them if they aren’t persuasive enough.
Producing videos is not as expensive as businesses might think, especially given its effectiveness in capturing customers’ attention. Nowadays, businesses don’t need to break their bank accounts to create professional videos. Besides, sharing videos on social media platforms is free, which can help businesses grow their reach and maximize their investment. However, billboards can be costly to print and install, making them less flexible and accessible to startups or small businesses.
- Wider Reach:
Videos can reach a wider audience than billboards, thanks to the internet, which has made it easier to share promotional contents via social media and other online channels. Potential customers can share videos with friends and family, thus increasing the business’s reach effortlessly. Billboards can only reach people who physically pass by them and may not necessarily be your target audience.
Promotional videos can communicate various messages and can be used in different ways, such as video ads, how-to videos, and product demos, making them more flexible than billboards. Additionally, businesses can tailor videos to their ideal customers by personalizing the content based on gender, age, location, and interests. On the other hand, billboards are a more static medium that may not allow for similar levels of flexibility and personalization.
- Results-Based Analytics:
As a business owner or a marketer, it’s essential to measure the impact of your marketing campaigns to ensure the investment is worthwhile. Promotional videos allow for results-based analytics, where businesses can analyze the number of views, clicks, and shares, giving them insight into the effectiveness of their marketing campaigns. Billboards cannot provide this level of insight, making it harder to measure their Return on Investment (ROI).
While billboards have been present for centuries, the world is evolving, and so are marketing tactics. Promotional videos have become the new norm and have various advantages over billboards. In addition to being more cost-effective and having a wider reach, they are more flexible and provide insight into a marketing campaign’s effectiveness. Thus, businesses should consider investing in promotional videos to maximize their returns and stay ahead of the competition.