Are you at a crossroads on where to spend your advertising budget? Are you debating between traditional billboard ads or digital Facebook ads? While billboards were considered the best way to build brand awareness for centuries, times have changed, and so have people’s viewing habits. With the rise of the digital age, it’s time for SMBs to invest in digital advertising to reach a broader audience.
- Facebook Ads Are More Effective Than Traditional Advertisements
Facebook ads have proven to be more effective than traditional forms of advertising. According to a survey, Facebook ads have a 49% lower cost-per-click (CPC) than Google ads. With an 89% increase in its daily active users, Facebook has become a go-to platform for advertisers because it has a larger and more diverse audience. Additionally, Facebook ads allow SMBs to reach the right people at any stage of the marketing funnel. You can create ads that target a specific demographic, location, and interests, making it easier for businesses to convert more leads.
- Trendy Videos Boost Engagement
Facebook’s algorithm favors video content, and statistics suggest that videos have a higher success rate. According to a recent Hubspot survey, 54% of consumers want to see more video content from a brand they support. So, by incorporating trendy videos into Facebook ads, SMBs can create more engagement and decrease the chances of being overlooked. Videos can provide audiences with a better understanding of a product, service, or brand, as they are more visually appealing and memorable than static images.
- Videos Can Drive Traffic to Websites
Trendy videos can increase website traffic and conversions. When using Facebook ads, you can add a call-to-action button to your videos, directing viewers to your website. This way, businesses can drive website traffic and increase leads, making it easier to convert prospects into customers. By adding a website link to your videos, you can help viewers make informed purchasing decisions quickly.
- Ending Ad Fatigue with Trendy Videos
Facebook users are shown a large number of ads every day. Most ads using static images can become boring quickly, and as a result, they can be overlooked by viewers. Incorporating trendy videos in Facebook ads can end ad fatigue and help businesses stand out. Videos can be dynamic, fun, and more informative, thereby engaging audiences and piquing their interest in a brand.
Overall, Facebook ads have become an essential tool for businesses looking to reach wider audiences. When creating Facebook ads, it’s crucial to use trendy videos to get people’s attention and increase engagement. By incorporating videos into Facebook ads, SMBs can increase website traffic, bring in more customers, and promote brand awareness. So, if you haven’t already, it’s time to explore the power of Facebook ads and trendy videos and get started on your digital marketing journey.